Pharmas’ view on Social Media: A step forward

· TGI - Intelligence

Reported by: Dr. Venkat S. Karra, Ph.D.

Big Pharma’s tin ear for social, user-generated content online is softening despite regulatory anxiety.

In the quest to better understand what patients and doctors need, pharma – thanks in part to a bevy of third-party service providers – is beginning to recognize and incorporate insights from social media into their development and commercialization programs, according to a report from IDC Health Insights.

A new report from IDC Health Insights, titled “Worldwide Pharmaceutical Social Media Analytics 2012 Vendor Assessment,” found that pharma marketing departments are “starving for new ways to measure market sentiment, competitive analysis and promotional effectiveness” in areas that were previously difficult to gauge, according to Eric Newmark, program director, life sciences, IDC Health Insights and author of the report.

Read the full post by BEN COMER at:




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