Tobacco-free world by 2040

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Leading public health researchers call for the sale of tobacco to be phased out by 2040, showing that with sufficient political support and stronger evidence-based action against the tobacco industry, a tobacco-free world — where less than 5 percent of adults use tobacco — could be possible in less than three decades.

In a new research Article, published in The Lancet to accompany the Series, Professor Kenji Shibuya from the University of Tokyo, Japan, and colleagues show that although overall rates of smoking are slowly declining, the prevalence of tobacco usage is actually expected to increase in some countries over the next decade, notably in Africa and the Middle East. And because the world’s population is rising, there will still be more than one billion smokers in 2025, unless global action against tobacco accelerates markedly.

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